Who We’re Looking For
You don’t need a studio setup to create with SOTHING. If you share real moments from training, outdoor routines, rainy days, home life, or everyday gear care, we’d love to hear from you.
From gifted collaborations and UGC projects to affiliate opportunities and long term partnerships, this program is made for creators who make useful products feel real and relatable.
Why Partner with SOTHING
Our Creator Community
How it works
Apply in minutes and start creating once approved.
FAQ
We welcome creators from YouTube, TikTok, Instagram, and other suitable social platforms. Both short form and long form content may be considered.
Creators who make authentic content around sports, fitness, outdoor routines, home routines, or everyday gear care are welcome to apply.
Q2: Where is this program available?
At this stage, the SOTHING Creator Program is open to creators based in the United States, Canada, Japan, the United Kingdom, Spain, Germany, France, Poland, the Netherlands, Italy, Sweden, and Belgium.
No. As a general baseline, we look for public accounts with more than 500 followers and an average of over 300 views per recent post or video. Content quality and audience fit also matter.
Write content to help your customers to better understand your products or policies.
If your profile is a good fit, our team will contact you by email with the next steps. Due to the number of applications, only selected creators may receive a response.